Spot Funding.
Brand Identity for Commercial and Investment Mortgage Brokers
Based in London, Spot Funding is a team of experts in commercial and investment mortgages. In 2020, they launched the company and they reached out to us to create their brand identity.
The core values of the brand are: honesty, trustworthiness and accountability. The minimal brand identity reflects these values whilst the colour palette aids to evoke these emotions further. The circle is used to highlight the verb ‘Spot’ so that the identity can be clearly seen and recognised.
We’ve used the circle as a brand element, where it can be used as a frame for images to raise brand awareness. As the company grows, they are expected to attend trade shows, hence the branded marketing collateral has been created to maximise there reach to their customers and lenders.
Logo Sketches
The Process
Brands Core Values:
Honesty
Trustworthiness
Accountability
With these three core values, I have sketched out some logo concepts that could be used. The client wanted the logo to be clean and minimal in design style.
Moodboard below
Brand In Action
Once the visual identity was designed, I started to create supportive pieces of marketing collateral to show how the brand language translates to other mediums.
Spot Funding Branded Notebook
Spot Funding Business Card
Spot Funding Brochure
Spot Funding Branded Tote Bag
Spot Funding Flask
Spot Funding Posters
Spot Funding Pull-up Banner
Spot Funding Responsive Website Design
Spot Funding Website Design
Spot Funding Social Media Design
Client Feedback
“We have been thoroughly impressed with Shivali’s service. She was able to create a remarkable brand identity and cohesive pieces of marketing collateral. With her attention to detail and prompt delivery, we are very pleased with the service which we’ve received.”
Bhavesh - Spot Funding